At the initiative of Global Sports Communication, Capital Sports, in collaboration with the sports management agency, launched the Runfest concept. Runfest offers runners the opportunity to experience marathons in some of the world’s most iconic cities, focusing on combining athletic achievement with cultural discovery. Capital Sports has coined the name 'Runfest', shaped the branding and was responsible for the logo and visual identity design, the development of the website, and the online campaign for Runfest's launch. Want to learn more about this project?