In a second commercial, KaFra Housing and PSV once again emphasize their shared values of hospitality and warmth. This time, Croatian star Ivan Perišić takes on a prominent role, alongside player liaison Mart van den Heuvel. Perišić has only just arrived at PSV but already feels completely at home at the Eindhoven club, a sentiment playfully captured in the commercial. The message is clear: at PSV, just like at KaFra Housing, it’s all about the people and the culture.
Since the 2023-2024 season, KaFra Housing has been collaborating with PSV. Under the motto Home is where the match begins, both organizations highlight that a perfect home is not just a place to live, but also a source of inspiration and motivation for achieving exceptional performance.
Curious about the partnership between KaFra and PSV? Read our case and watch the commercial.