The shift from traditional shops to online shops is a long-running trend. In this digital age, it is crucial to capitalise on this and create a strong online presence through an optimised webshop. But that is only the beginning.

Consumer behaviour has also changed. The buying experience now often starts online, where you independently search for information, develop brand preferences and make informed choices. This process is known as the online customer journey. For a webshop, it is essential to be visible at every point of this customer journey and convey the right message.

State-of-the-art web shops
Whether we are developing a new web shop or optimising an existing one; we are happy to work with you to achieve the best results. By combining your industry knowledge and our online expertise, we create a webshop that meets all the customer's needs. And at every stage of the customer journey.

Once the web shop is up and running, we recommend immediately implementing various marketing automation techniques, such as welcome emails for new customers, reminders for abandoned shopping baskets or personalised birthday offers. This allows us to address different target groups with tailored content at the right time.

Although informing and enticing visitors is crucial for your webshop, everything starts with attracting those visitors. This is where search engine optimisation and search engine advertising come in.

Search Engine Optimisation (SEO)
Search engine optimisation is an important part of your online visibility and performance. In fact, SEO is the key to better rankings within search engines. These rankings are determined by many different factors. By taking optimum advantage of these different factors, you will positively influence your rankings and achieve good positions for your products or services.

Capital Advertising always builds websites and web shops according to the latest technical developments in SEO. This way, important SEO indicators, such as fast loading time and good site structure, are guaranteed. From here, our online experts start working on the front-end SEO, such as writing optimised texts, placing suitable images and implementing link building.

Search Engine Advertising (SEA) & Google Ads
SEA is the paid counterpart of SEO. With SEA, you pay the search engine, for example Google, to be visible on certain searches. But Google Ads offers much more than just traditional text ads in search engines. Some other options we can exploit are:

Display: These visual ads are shown on websites and in apps within the Google Display Network, allowing you to increase your brand awareness and reach a wider audience.
Shopping: If you sell physical products, Shopping Ads can display product images, prices and shopping information to people looking for what you have to offer.
Performance Max: This is a combination of Search, Display, Video and Shopping ads. These campaigns use advanced AI optimisation to enhance your ads across Google platforms and achieve maximum performance.
Discovery: This campaign type combines the reach of Google services with customer intent signals. It allows you to show highly visual and inspiring personalised ads to people who are open to discovering and engaging with your brand.

Expansion via marketplaces
Besides your own webshop, marketplaces like and Amazon offer huge opportunities for online sales. We will be happy to help you present your products on these platforms and optimise campaigns, increasing your reach and sales opportunities.

Woman with Glycine watch at a plane

Glycine Be an Airman

Capital Advertising has built a reputation in campaigns for watch brands. Not surprisingly, in early 2017, Swiss company Glycine also signed up with our agency. A famous brand that could definitely use some new energy. Glycine has been making watches since 1914, which are especially popular among aviation enthusiasts. Over the years, it has maintained a specific line of watches that embody the brand's strong foundations and reflect their times. Striving for excellence at affordable prices is a cornerstone of the Glycine philosophy. The company's strong heritage, combined with an emphasis on robust and reliable products, makes Glycine a respected name in Swiss watchmaking today.

Glycine's collection includes both Quartz-powered and automatic watches, produced to the highest standards. Glycine founder Eugene Meylan strove for absolute perfection with his first models. This commitment to excellence and quality lives on in current models, such as the Airman, the Airpilot, the Bienne and the Combat. Glycine watches continue to maintain the highest standard of quality. It is up to Capital Advertising to showcase this quality and legacy to the world.


Innovation and top-class sport meet

Global athletics spectacle in

The FBK Games, a tribute to legendary Dutch athlete Fanny Blankers-Koen, who won four gold medals at the 1948 London Olympics, are held annually in Hengelo. As part of the World Athletics Continental Tour Gold, FBK Games is among the most prominent athletics events in the world.

This prestigious event offers an impressive array of athletics events, including sprints, hurdles, long jump, javelin throw and shot put. Each section is marked by the presence of world-class athletes, such as Sifan Hassan in the 10,000 metres, Femke Bol in the hurdles and numerous US athletes in their specialties.

Innovation and development
The FBK Games not only serve as a stage for athletics stars, but also act as a testing ground for new innovations and concepts in the world of athletics. For instance, new long jump formats were introduced and firsts took place, such as the testing of Wavelight technology.

Femke Bol during the FBK Games

Heroes makes you fly

Uncovering the best-kept secret of Den Bosch

Dribble, pass, dunk... alley-oop score! There is hardly time to cheer, because the other team is already dribbling away. As soon as you enter the Maaspoort, home of Heroes Den Bosch, you feel it: this is going to be a spectacle. Stunning three-pointers, blocks and dunks are interspersed with riveting breaks, where acrobatic dance acts and half-court shots hold your attention. Heroes is definitely one of Den Bosch's best-kept secrets.

As the club's partner, Capital Sports' mission is to reveal this secret to a wider audience. Because sport at the highest level and entertainment that rivals that level deserve to be seen by as many people as possible. The goal is to increase the fan base, attract new sponsors and promote basketball inside and outside the Brabant capital.

Heroes Den Bosch Team

Want to discuss strategy?

You are welcome at Visma - Lease a Bike Service Course

Expertise at every level



A thoughtful and powerful campaign makes a difference, brings a brand to life and exceeds all goals. Instead of just an idea, we work with you to create a master plan for your brand.

Data & Technology

Marketing has long ceased to be just about creativity. The key to success lies in using data and technology to gain a deeper understanding of the target audience and turning this into effective strategies.

Social media

Today's social media landscape is dynamic and ever-changing. Whether it is organic content distribution or paid ads, we have the expertise to make your brand shine.


The shift from traditional to online shopping is a long-running trend. It is crucial to capitalise on this and create a strong online presence through an optimised webshop. But that is only the beginning.


The marketer who haphazardly sends thousands of emails and push notifications is quickly labelled a spammer. Fortunately, things can also be smarter and more personal. Marketing automation offers the solution.

Sports marketing

For decades, we have associated our name with the world's greatest athletes and sports organisations. We do so with a shared commitment to top performance. The goal is always the same, the playing field different.

Corporate identity & design

The power of visual storytelling cannot be underestimated. Our creative studio is the beating heart of our agency, where designers immerse themselves in a wide range of challenging assignments.


Gamification is a crucial tool for businesses. You can stand out from your competitors, entertain your potential customers and achieve your marketing goals at the same time.

& Marketplaces

The shift from traditional to online shopping is a long-running trend. It is crucial to capitalise on this and create a strong online presence through an optimised webshop. But that is only the beginning.