Sport is in our DNA. For decades, we have been linking our name to the world's greatest athletes and sports organisations. We do so with a shared commitment to top performance. The goal is always the same, but the playing field is different. Here, our passion for sport is the driving force that takes us to new heights, regardless of the discipline. This inspired way of playing ensures that records are broken not only in sport, but also in marketing. We are already looking forward to the next client who goes into the books with us.

Capital Sports
To give our comprehensive services in the sports spectrum their own face, we created Capital Sports in 2023. With this separate label for sports marketing, we combine the strengths of Capital Advertising as an all-round marketing agency and our passion for sports. A unique combination with which we have already managed to make many campaigns a success.

With a team of 15 professionals, we approach each assignment as if it were the final of the Champions League or the final sprint on the Champs-Elysées. Our goal is to win together with you. Because just as you never compete alone in sport, you are also at your best in marketing when you join forces.

All specialisms under one roof
What sets us apart from others? Many agencies that specialise in sports marketing focus on sponsorships and activations. At Capital Sports, we tackle marketing in its broadest sense. Because Capital Advertising has more than 30 years' experience as an all-round marketing agency, we have all the knowledge needed to make online and offline campaigns a success. Thanks to the broad knowledge of our marketers, we are able to deploy all disciplines for the sports organisations, clubs, athletes or brands that knock on our door. That makes us a winning agency for people inside and outside sport.

On the website of Capital Sports we will gladly tell you more about our disciplines in the field of sports marketing and read about our great assignments for various leading sports teams and -organisations, athletes and brands.


NN Running Team Back2TheStreets

In the dynamic world of peak performance and groundbreaking athletics, NN Running Team has long been a symbol of dedication, determination and unparalleled passion. Behind every triumph of this elite team is a unique story. Sharing these stories with the world is a true art. This is where the power of our partnership with Global Sports Communication comes in.

In the run-up to the Berlin Marathon in autumn 2023, we launched 'Back2TheStreets'. In this compelling campaign, NN Running Team athletes impressively return to the places where they achieved memorable feats.


Part of the Team

Shimano's road to

Japan's Shimano is an indispensable name in cycling. As the world's largest manufacturer of bicycle components, Shimano not only supports several World Tour Cycling teams with their expertise, but also through sponsorship. To boost their popularity among cycling enthusiasts, Shimano enlisted the expertise of Capital Sports.

At full speed, we started working for Shimano a few years ago. Our focus was specifically on Team Sunweb, the former home of Giro winner Tom Dumoulin and the team of which Shimano was one of the title sponsors for almost 15 years.

Team cyclists in action

A bit smarter. A bit easier.

The perfect sidekick
in crypto

Interest in investing in cryptocurrencies has grown tremendously in recent years. But how do you do that when the only crypto you know is the cryptogram in the newspaper? On Anycoin Direct's platform, you can not only trade crypto, but also ask questions of experts. That makes Anycoin Direct the most customer-friendly crypto platform in Europe.

Players PSV for Anycoin Direct content 10 years
Juan Manual Correa steps into F2 Invicta car

Invincible in Detail

Spectacular comeback JM Correa

In line with the 'Invincible in Detail' campaign, Invicta and Capital Advertising travelled to Le Castellet in France in the summer of 2022, where they brought together a team of almost 20 people at the Paul Ricard race circuit. Among them was Formula 2 driver Juan Manuel Correa, who wore some unique racing watches as an Invicta ambassador. Over two days of filming, we captured plenty of great moments, in photo and video.

The word 'invincible' fits Juan Manuel Correa's description perfectly. The life of this driver from Ecuador resembles a boyhood dream: he achieves championships in karting in his home country and the US, makes a remarkable advance into Formula 4, GP3 and achieves podium finishes during his first year in Formula 2 in 2019. But then things go all wrong.


What is your favourite sport?

Experience it with Capital Sports

Expertise in every field



A thoughtful and powerful campaign makes a difference, brings a brand to life and exceeds all goals. Instead of just an idea, we work with you to create a master plan for your brand.

Data & Technology

Marketing has long ceased to be just about creativity. The key to success lies in using data and technology to gain a deeper understanding of the target audience and turning this into effective strategies.

Social media

Today's social media landscape is dynamic and ever-changing. Whether it is organic content distribution or paid ads, we have the expertise to make your brand shine.

& Marketplaces

The shift from traditional to online shopping is a long-running trend. It is crucial to capitalise on this and create a strong online presence through an optimised webshop. But that is only the beginning.


An image often says more than a thousand words. A message comes through better when it captures the imagination. Photo and video are therefore perhaps the most important components of a strong campaign. We are very aware of this.


The marketer who haphazardly sends thousands of emails and push notifications is quickly labelled a spammer. Fortunately, things can also be smarter and more personal. Marketing automation offers the solution.

Corporate identity & design

The power of visual storytelling cannot be underestimated. Our creative studio is the beating heart of our agency, where designers immerse themselves in a wide range of challenging assignments.


Gamification is a crucial tool for businesses. You can stand out from your competitors, entertain your potential customers and achieve your marketing goals at the same time.

Sports marketing

For decades, we have associated our name with the world's greatest athletes and sports organisations. We do so with a shared commitment to top performance. The goal is always the same, the playing field different.