In an age where digital innovations are the norm, gamification is no longer just a buzzword, but has become a crucial tool for companies that want to excel. It is a great way for businesses to differentiate themselves from their competitors, entertain their potential customers and achieve their marketing goals at the same time.
Gamification involves using game elements to encourage you to engage in specific behaviours. Offering enticing rewards, such as prizes or recognition, can significantly increase participation in a game. Moreover, gamification motivates you to enjoy performing even the most boring or tedious tasks. To take an example: children love making messes, but they prefer not to clean up. Until it becomes a game: "Whoever cleans up their Duplo first gets an ice cream!"
Gamification fits into online strategy in various ways. Consequently, there are multiple goals to be achieved by offering a game. Capital Advertising has applied gamification for several clients to achieve the set goal in a unique way.
Stand out Every brand wants to stand out. But how do you make sure your content doesn't get lost among all the content on Facebook and Instagram? For clothing brand MIKKY KI. we developed an intriguing game during Halloween, a period that many companies anticipate and thus had a lot of content online. By incorporating MIKKY KI. items into a spooky game, we successfully motivated over 12,000 Instagram followers to interact with the brand and its products.
Increase engagement Watch brand Invicta already had a large fan base. By engaging their target audience in a playful way, fans felt they were truly part of the brand. In the run-up to the launch of Invicta's Marvel collection, we created an environment where fans could vote for their favourite character. On the one hand, we gave fans a voice and a sense of influence over the new designs. On the other hand, they were rewarded by being the first to discover the collection. Gamification was cleverly used to increase fans' engagement with the brand.
Generating leads Nobody likes to give personal data, such as an e-mail address, gender or age, to a company. When a game element is added, it lowers the threshold and makes people (unconsciously) willing to do so. For Eliud Kipchoge, world marathon record holder and key member of NN Running Team, We developed a voting contest where you could guess the time within which Eliud was the INEOS 1:59 Challenge would run. Among other things, participants had a chance to win the one signed shirt of Kipchoge. More than 10,000 fans guessed, generating more than 10,000 leads.
Let's play! Capital Advertising realises gamification for clients, from concept and implementation to promotion and lead generation. Our team consists of creative professionals who ensure a unique concept and professional design, supported by technical online marketers who develop applications from scratch and cleverly promote them through online ads and social media.
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Amacx
Huge growth database due to Tour de France game
During the Tour de France, we developed a game for Amacx, a leading sports nutrition brand, to generate new leads and increase brand engagement. Thanks to strategic promotion via social media and collaborations with Team Visma | Lease a Bike and EF Pro Cycling, we reached a broad cycling audience. With 50,980 game sessions and 15,915 registrations, we far exceeded the pre-set targets.
Participants took part in a cycling game in which they collected Amacx energy bars and gels, while having to dodge other riders. This playful approach effectively highlighted the core of Amacx: high-quality nutrition that contributes to better sports performance.
To celebrate the Bitcoin Halving, we have developed an accessible and fun game for Anycoin Direct. This unique game challenges players to halve as many bitcoins as possible in 60 seconds to earn points. The more bitcoins that are correctly halved, the higher the score.
A game fits perfectly within Anycoin's idea of making crypto fun, but it is much more than just a source of entertainment. Gamification is a powerful marketing tool, among other things to make your brand stand out, increase engagement and generate leads. So too has Anycoin Direct experienced.
In 2020, some cycling enthusiasts wondered what would happen if individual cyclo-cross champions united. They founded women's cycling team Plantur-Pura and brought together talented cyclo-cross riders from around the world to compete together in prestigious road races, such as the Tour de Femmes, Amstel Gold Race and Liège-Bastogne-Liège. Capital Sports supported Trespa International, the producer of title sponsor Pura, in terms of marketing and thus also played a role in this exciting cycling story.
Trespa International is known for high-quality and decorative facade cladding, including its Pura facade strips. This wooden panel material, with its natural look, is a perfect architectural element. Besides quality, Trespa International promises a customer-centric focus, in which safety, integrity, drive and passion are central.
The word 'invincible' fits Juan Manuel Correa's description perfectly. The life of this driver from Ecuador resembles a boyhood dream: he achieves championships in karting in his home country and the US, makes a remarkable advance into Formula 4, GP3 and achieves podium finishes during his first year in Formula 2 in 2019, bringing him closer to the highest racing class.
But then things go completely wrong. During the Formula 2 race at Spa-Francorchamps in Belgium, Juan Manuel gets involved in a serious accident. His fellow driver Anthoine Hubert dies from his injuries, while Correa breaks both legs and suffers a spinal injury.
Interest in investing in crypto currencies has grown tremendously in recent years. But how do you do that when the only crypto you know is the cryptogram in the newspaper? On Anycoin Direct's platform, you can not only trade crypto, but also ask questions of experts. That makes Anycoin Direct the most customer-friendly crypto platform in Europe.
Customer-friendliest player Anycoin Direct was founded in 2013 by three Dutch friends. They wanted to buy Bitcoin, but despite their IT background, that proved easier said than done. So they came up with the idea of creating their own crypto platform. Together, they built Bitplaats, a cryptocurrency exchange with a strong emphasis on service. Their platform quickly became a success, appreciated for its clear explanations and quick, helpful support when questions arise.
In the dynamic world of peak performance and groundbreaking athletics, NN Running Team has long been a symbol of dedication, determination and unparalleled passion. Behind every triumph of this elite team is a unique story. Sharing these stories with the world is a true art. This is where the power of our partnership with Global Sports Communication comes in.
In the run-up to the Berlin Marathon in autumn 2023, we launched 'Back2TheStreets'. In this compelling campaign, NN Running Team athletes impressively return to the places where they achieved memorable feats.
A thoughtful and powerful campaign makes a difference, brings a brand to life and exceeds all goals. Instead of just an idea, we work with you to create a master plan for your brand.
Marketing has long ceased to be just about creativity. The key to success lies in using data and technology to gain a deeper understanding of the target audience and turning this into effective strategies.
Today's social media landscape is dynamic and ever-changing. Whether it is organic content distribution or paid ads, we have the expertise to make your brand shine.
The shift from traditional to online shopping is a long-running trend. It is crucial to capitalise on this and create a strong online presence through an optimised webshop. But that is only the beginning.
An image often says more than a thousand words. A message comes through better when it captures the imagination. Photo and video are therefore perhaps the most important components of a strong campaign. We are very aware of this.
The marketer who haphazardly sends thousands of emails and push notifications is quickly labelled a spammer. Fortunately, things can also be smarter and more personal. Marketing automation offers the solution.
For decades, we have associated our name with the world's greatest athletes and sports organisations. We do so with a shared commitment to top performance. The goal is always the same, the playing field different.
The power of visual storytelling cannot be underestimated. Our creative studio is the beating heart of our agency, where designers immerse themselves in a wide range of challenging assignments.
Gamification is a crucial tool for businesses. You can stand out from your competitors, entertain your potential customers and achieve your marketing goals at the same time.
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