Do the clients make the agency, or does the agency make the clients?

When crossmedia became a hype, every marketing agency suddenly called itself crossmedia agency. Often without even realising what the term means, we dare say. Indeed, it is too often believed that offering interactive media, is the same as working cross medially. Cross media is more. It is about integrating the various forms of communication. Not by offering them side by side, but by letting them reinforce each other. So by using online and offline in close interaction to reinforce your brand or product branding. TV, radio, direct marketing, advertising, augmented reality, websites, social media, brochures... we make the media work together for you. And have been doing so since 1990.

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