Direct marketing

In 1872, Montgomery Ward came up with the idea of sending his customers a price list of the most needed products for rural farmers. This due to absence of nearby shops. It is the first documented DM action in the world. DM remains a rock-solid means of reaching the target audience. Provided the direct marketing action is razor-sharp and really knows how to hit the target group. Of course, we know the average response to a DM campaign (about 1.6%); but Capital Advertising in Den Bosch does not go for averages.

Direct marketing-campaigns
Capital Advertising knows what moves its target audience. And therefore knows how to move your target group too. So we succeed in creating remarkably effective direct marketing campaigns by incorporating DM in an integrated campaign, for example.