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Concept
With a team of specialists, Capital Advertising translates a formulated strategy or positioning into a powerful and distinctive idea.
Coming up with an out-of-the-box idea in text and images
Concept development without a concrete objective is like a house without a blueprint. For each assignment, Capital Advertising assembles a team of specialists. The challenge is to translate the formulated strategy or positioning into a powerful and distinctive idea. The following 3 disciplines are always involved in concept development: text - image - marketing.
Your success prevails
An account manager with marketing expertise directs and monitors your project. He briefs an experienced art director and copywriter. This duo gets to work on the creative interpretation. Here too, clever slogans, pretty pictures or funny films are not a goal in themselves. In the choice of text and (moving) images, the success of the campaign prevails.
