Online advertising: responding smartly to customers' needs
SEA or Search Engine Advertising is the paid counterpart of SEO. With SEA, you advertise online via Google's advertising programme. Your ad appears at the top or top-right of the search results. Thanks to SEA, you increase your online visibility. And via the link to your website, you attract more visitors to your website. With SEA, you address visitors and potential customers in a targeted way. Think of a call-to-action such as 'subscribe to our newsletter' or 'take advantage of early booking discount now'.

Retargeting and affiliate marketing
In search engine marketing, Capital Advertising looks beyond SEO and SEA. For instance, we regularly use retargeting: a proven method to reach visitors of certain web pages again via ads (banners) on third-party websites. We also achieve good results with affiliate marketing. This includes ads on frequently visited websites such as

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