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Cooperation between Miami and Den Bosch
Worldwide campaign for Invicta Watch
Invincible in Detail
It all began with a bold vision. Invicta Watch Group, with nearly 200 years of watchmaking experience, had never before launched a large-scale corporate campaign. The team at Capital Advertising knew we had to create something exceptional. After extensive brainstorming sessions with Invicta's marketing team at their headquarters in Miami and with us in familiar 's-Hertogenbosch, the theme "Invincible in Detail" emerged.
This theme emphasized the rich detailing of the various components that are so characteristic of Invicta watches. The campaign was received with great enthusiasm and introduced at Baselworld, the annual watch fair, where everyone in the industry is represented. However, the success of the campaign was only the beginning of our journey with Invicta Watch Group.
As we began creating the "Invincible in Detail" campaign, our collaboration steadily evolved. The Capital Advertising team was given the honor of working on numerous exciting projects, ranging from social media coverage during the Invicta Cruise to the Bahamas to the production of SEC Magazine, From "calendar shoots" to store design.
Prestigious collaborations
A highlight of our collaboration with Invicta Watch Group was undoubtedly our involvement with some of the world's most iconic brands and characters. We had the privilege of working with Eva Longoria, Shaquille O’Neal, Star Wars, Spiderman, Batman and Disney. An unforgettable moment was the photoshoot with Miss Piggy and Kermit in the sunny Miami.
In recent years, we have also actively supported Invicta Watch Group in their collaborations with major sports organizations, including the the NHL, MLB and NFL. As an agency, we fleshed out these campaigns, from concept to execution. One of the most appealing campaigns was around the sponsorship with racing driver Juan Manuel Correa
and the Invicta Racing Team. The shoot took place at the Circuit Paul Ricard in Le Castellet in Provence. The images were not only very beautiful, they showed the perfect synergy between precision, speed and elegance.
Multiple watch brands
Due to the successful approach for the Invicta brand, we also became the marketing agency for the other watch brands of Invicta Watch Group. Thus, we also developed the campaigns for Glycine, TechnoMarine and S. Coifman and continue to be responsible for numerous projects around these brands. After ten years of collaboration with Invicta Watch Group, we continue to push our boundaries and share our passion for marketing and watches with the world.
