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Visiting Miss Piggy and Kermit

Prestigious photo and video shoot with The Muppets in Miami

For international watch brand Invicta, we highlighted the special Muppets line featuring Miss Piggy and Kermit the Frog. Invicta has a partnership with Disney. Among other things, this provides the opportunity to market several watch lines featuring well-known Disney characters. One of those lines is thus based on The Muppets, featuring Miss Piggy and Kermit the Frog, among others. For the photo shoot, Capital Advertising sought out the characters and its crew in Miami.

Kermit de Kikker op een Invicta handdoek aan het zwembad
The Muppets

With such a prestigious production, we naturally go for maximum results. Therefore, we had on-site facilities for image editing and a camera team for video content. On behalf of Disney, seven people were present for the clothing and styling of Kermit and Miss Piggy. Obviously, the right look for these celebrities has to be strictly guarded. The result is impressive. Gorgeous images for a striking watch line.

Incidentally, around the time of our stay in Miami, the online shopping television channel ShopHQ was also successfully used for the new Invicta Muppets collection. Shop HQ is a digital retailer, cleverly using the combination of television and online. The channel reaches 87 million households in the US via cable. Capital Advertising handles social advertising for this US television channel, to boost sales of the watches through this channel.

Capital Advertising has been working with the Invicta Watch Group for many years. Based in Den Bosch, we handle global marketing communications for the watch brands Invicta, Glycine, TechnoMarine and S.Coifman. This includes not only campaigns, but also online activations, the management and interpretation of social media channels and the provision of brochures, documentation and the interpretation of trade fairs and events.

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