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Vissers Legal

Teamplayers in corporate law, gambling & sports law

Vissers Legal is a specialised law firm that supports clients with everything from contracts and deals to complex legal matters. With a strong position in gambling and increasing visibility in sports, the need arose to communicate that focus more clearly and consistently externally.

Vissers Legal logo
Vissers Legal specialisations
Vissers Legal branding

One brand strategy, three specialisations
To better position these specialisations, we developed a label structure within Vissers Legal. Not as separate brands, but as recognisable extensions of the corporate identity. The same visual language and structure, differentiated through colour and naming: Vissers Gaming Law and Vissers Sports Law. This keeps the brand unified, while creating clearer distinctions between the different areas of expertise.

Branding inspired by iconic design
We introduced a tone-on-tone visual identity inspired by the design language of the 1972 Summer Olympics. Combined with a fixed line grid system, this creates a visual framework that feels calm and refined, while remaining distinctive and easy to translate across all brand assets.

 

 


A scalable and flexible Webflow website
While the visual direction of the website was already in place, the CMS was limiting its potential. Updates were complex and costly, reducing flexibility and slowing down development. We rebuilt the website in Webflow, making management and future expansion far more efficient. At the same time, we translated the new visual identity across the entire platform to create one cohesive brand experience.

A LinkedIn strategy built around specialisation
Different audiences require different stories. That is why we restructured the LinkedIn presence into three Showcase pages: corporate, gaming and sports. Each channel has its own focus and content strategy, while remaining connected to the main brand. More targeted, clearer and without overlap.

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