Invicta's passion for sport, racing in particular, is evident. The launch of Formula 2 team Invicta Racing and its partnership with driver Juan Manuel Correa highlight its love of speed. But the yellow adrenaline extends beyond the race track. Invicta Stores Europe is Official Timekeeper of the ZLM Tour, the most important multi-day cycling race in the Netherlands.
Invicta shares a deep connection with cycling, where every second is crucial and the smallest details can make the difference between winning and losing. Just as a cyclist must time every moment of the race perfectly, Invicta's team of watch designers strive to make every timepiece accurate down to the smallest fraction of a second. By providing timekeeping during the ZLM Tour, Invicta demonstrates the precision and reliability of its watches.
Watch to win
During the ZLM Tour, followers of the race have a daily chance to win an Invicta watch. Via a QR code in television broadcasts on RTL7, Videoland and Eurosport, various social media posts and newsletters, cycling and watch fans are directed to a special Invicta landing page, where they can vote for the rider of the day. Capital Sports handled the activation from concept to execution and is guiding Invicta in taking advantage of the opportunities offered by the partnership with the ZLM Tour.
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