Anny plays prominent role in campaign

Successful shop builds strong online presence

With almost 50 years of experience in the jewellery industry, Anny van Buul is an established name in 's-Hertogenbosch and far beyond. In 1975, Anny opened her own jewellery shop in the heart of the city. Since then, her business has developed into a jeweller with the largest collection of jewellery and watches in the southern Netherlands. The key to this success? An unwavering commitment to craftsmanship, combined with unparalleled service that has become the company's trademark over the years.

Anny van Buul

A jewel of a family story
What began as Anny's life's work has grown into a true family business. Her sons, Wim and Ronald, joined the business and contributed to its growth and flourishing. This close family bond is at the heart of Anny van Buul Jewellers and has helped the company put together an unrivalled collection of jewellery and watches that embodies the highest standard of craftsmanship and style.

Although Anny has since slowed down, she is still a familiar face in the shop and pampers her customers with the personal attention and expertise the company is known for. She conveys her long-standing passion for jewellery to everyone who visits her shop, whether for a special occasion or just to treat themselves to something beautiful. Anny's caring and knowledgeable approach has contributed to the enduring popularity of Anny van Buul Jewellers.

A bright future
In addition to its success in the physical shop, Anny van Buul Jewellers has adapted to modern times by building a strong online presence. While Anny is keen to stay involved with her customers, her sons have led the digital expansion, including managing the website. This allows customers anywhere to access Anny van Buul Jewellers' beautiful collections and enjoy the convenience of online shopping.

Capital Advertising supports Anny van Buul Juweliers in the field of marketing and communication, from a new house style and website to creative concepts and campaigns. Anny herself played a prominent role in the campaign around the restyling of the shop's logo, and she gave her valued customers a say in the process. We created three different proposals and customers responded via the website. Thousands of votes were cast, resulting in strong support for the new logo and associated campaign.

Anny van Buul Jewellers is synonymous with tradition, craftsmanship and customer focus. We enjoy working with this contemporary jewellery shop and continue to contribute enthusiastically to the story of this fine company.

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