Creative and effective

Direct marketing attracts attention and
new customers

Larex is a leading temporary employment agency specialising in the placement of technical staff from Poland, Romania, Slovakia, Slovenia, the Czech Republic, Hungary and Germany. With a focus on the metal, electrical engineering and painting sectors, Larex offers skilled workers.


In the run-up to the European Football Championship, Capital Advertising launched an effective direct marketing campaign. The focus in this campaign was on the 'Larex internationals' - professionals of various European nationalities who excelled in their technical expertise and achievements. The campaign capitalised not only on the European Football Championship but also on the international diversity that characterises Larex. It highlighted the strength of a borderless and diverse team of skilled workers, ready to take on the challenges of the Dutch labour market.

By playing with the theme of football matches and 'internationals', this campaign put Larex on the map as an industry leader in attracting skilled workers from multiple European countries. The innovative approach, creative expressions and targeted strategy attracted the attention of many potential clients in the metal, electrical engineering and painting sectors.

The results were impressive; the campaign generated a lot of interest and led to a significant increase in new customers for Larex. The success of the campaign demonstrated not only the power of creative marketing efforts, but also Larex's ability to highlight its international skilled workers in a unique and effective way.

What is your favourite sport?

Experience it with Capital Sports

Also included in our portfolio

More success stories

Photoshoot with Miss Piggy for Invicta

Invicta & Disney

Invicta has a partnership with Disney. Among other things, this provides the opportunity to market several watch lines featuring well-known Disney characters. One such line is based on The Muppets, featuring Miss Piggy, among others.

Campaign image Cagemax dog looking at a large bone


Zaltbommel-based Cagemax is a leading player in the animal proteins and fats market. With a global reach and an impressive network of suppliers and buyers on almost every continent, Cagemax shines on the international market.

Abri campaign Heineken


At Heineken, it has never forgotten that the essence of quality is not measured in the size of the brand, but in the refreshing taste sensation of the beer. It sticks to Gerard Adriaan Heineken's vision of quality, perfection and refreshment.

Designwork Van Lanschot

Van Lanschot

At Capital Advertising, we cherish our long-term partnerships and there is one that truly holds a special place - Van Lanschot. We are proud to have stood side by side with this great bank since 1991. Our relationship is more than just business.