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All sales records smashed

Campaigns make characters come to life

International watch brand Invicta markets several watch lines around superheroes from Marvel, DC Comics and Disney: from Spiderman to Black Panther and from Batman to Captain America. Capital Advertising revived these characters in eye-catching campaigns.

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Stormtroopers Galaxy Invicta Marvel

Invicta has several collaborations with Marvel, DC Comics and Disney and therefore several licences to create products and content featuring the superheroes from these stables. A great challenge for the creative team at Capital Advertising. How do you effectively link the characters to the watches and what content fits seamlessly with the Invicta brand?

The film Spiderman is a global blockbuster. We provided various content for Invicta's watch line of the same name, building on the film. During the launch of the watches, all sales records were broken. This was mainly due to the brand's social media efforts. In addition, Capital Advertising handled several Facebook contests to interact with the target audience and collect data from fans.

Around the launch of Disney's Star Wars Episode VIII, The Last Yedi (Ryan Johnson, 2017), our creative team also ensured that all watches were put (away) evenly. Via Force Friday, the platform for all Star Wars merchandise, all Invicta's Star Wars watches were sold out within hours. Indeed, quite in demand by the almost cult-like fans of this now legendary film series that sprung from the imagination of George Lucas.

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