Winning together with sports marketing

Creative concepts and activations for sponsor acquisition

At Capital Sports, we share a passion for two of the Netherlands' beloved sports: cycling and skating. For more than a decade, we have been proud partners of Team Jumbo-Visma Cycling, formerly known as LottoNL-Jumbo and Belkin. Over the years, we have witnessed the rise of the team and seen it transform into the best in the world, with top riders like Jonas Vingegaard, Primoz Roglic, Wout van Aert, Dylan van Baarle and Marianne Vos taking victory after victory.

Since 2021, we are even located in the same premises as Team Jumbo-Visma's headquarters, making the lines of communication short and allowing us to fulfil our behind-the-scenes servant role as professionals.

Team Jumbo-Visma
JumboVisma Schaatsen
Team Jumbo-Visma

But our involvement goes beyond a professional role; we are often present at events such as the start of the Tour de France and classics such as the Tour of Flanders and Milan-San Remo to cheer on the athletes. Together with clients, we experience these moments up close, which inspires us to take up the challenge ourselves in the field of creative campaigns, (online) marketing and activations for fans and sponsors, taking Team Jumbo-Visma further to the top. We also support the organization in several communication areas, such as sponsor acquisition, design and (social) advertising. This is how we get the most out of marketing for the team.

While we cheer on Team Jumbo-Visma Cycling during heroic cycling races, we also share in the glory on the ice with the Team Jumbo-Visma skating team. We transition seamlessly from the warmth of cycling to the icy elegance of speed skating, where our involvement is equally intense and dedicated.

Since 2017, we have been closely involved in the success of the biggest skating team in the Netherlands. As a regular marketing partner, we help with sponsor acquisition, fan activations and (social) advertising. Within a few months of starting our cooperation, we already managed to double the fan base and increase engagement.

The success of our partnership is of course rooted in the success of the team. With gold medals, world records and impressive performances at the Olympic Games, Team Jumbo-Visma athletes consistently lead the rankings. Nationally and internationally, the team is considered one of the strongest speed skating teams, with names such as Jutta Leerdam, Thomas Krol, Antoinette Rijpma-de Jong and Jorrit Bergsma.

Our customers and partners also benefit from our close cooperation with the skating kings and queens. They regularly don their hats and gloves to cheer on the skaters in person during NKs, European Championships and World Championships. Thus, we have already seen records and gold medals won, and if it continues, many more will follow in the future.

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