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E-mail
marketing
Capital Advertising provides e-mail marketing from address collection to execution and reporting. With an appealing design, catchy subject lines and powerful, compact content, your organisation's e-mails are no longer seen as spam, but you send e-mails that are opened, read and clicked. And all mobile friendly, of course.
Varieties
There is no more direct and personal method of online marketing than e-mail. Sending a newsletter to your own database is a standard example here, but automated e-mails cannot be missing from your online marketing strategy either. For instance, send automated welcome e-mails to new subscribers, remind a web shop visitor of his or her abandoned shopping basket or give a personal discount code as a gift on someone's birthday.
We have the knowledge, skills and tools to apply marketing automation for various types of customers. Think of webshops, but for customers with (complex) B2B products. This allows you to reach and touch your target group in a personalised and automated way at the right moments.
Benefits
Incorporating email into your online marketing strategy brings many benefits. We explain some of the main benefits of email marketing.
Low cost
Especially if you compare e-mail marketing to other types of marketing, it is a low-cost tool. For instance, there are no printing or postage costs, no ongoing advertising costs or high per-click costs. Most Email Service Providers charge a relatively low, flat fee per month, which you quickly earn back with a good email strategy.
Measurable
Emails are very measurable. With concrete insights into the number of opens, clicks, unsubscribes and conversions, you can easily and quickly draw substantiated conclusions about the effectiveness of your campaign.
Your own database
You build your own database of customers and prospects, which you can also expand with data and interests of the target group.
Personal
E-mail gives you the opportunity to personalise your message. Think of calling someone by his or her first name, but also filling the mailing with dynamic products from your webshop, tailored to the personal preferences of the reader. This way, the reader only receives the content that is relevant to this person.
A/B testing
E-mail marketing also makes it possible to experiment and optimise. You can do good and concrete A/B tests. This involves sending the same mailing in two versions to two groups of equal size within your database. You process one difference between the two e-mails. This way, you discover easily and quickly what works best for your target group. After all, even a small change can have a big impact on your results.
Also curious about how you can use e-mail marketing, or take your e-mail marketing to the next level? Ask us about the possibilities.
