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A website or webshop with a strong message is invaluable for a business. Offering your products and/or services online cannot be left out of your marketing strategy these days. However, just having a website or webshop is often not enough. You also need to attract potential customers to your online shop. Without visitors no customers and without customers no turnover. But how do you attract (more) visitors to your website or webshop?

The way to attract more visitors to your website or webshop is through search engine marketing, or SEO and SEA. Search engines obviously play a major role in the visibility of websites and webshops. Through SEO and SEA, you can increase your online visibility and performance in search engines such as Google. This way, you reach the people who are looking for your product or service and get more website visitors.

SEO

SEO, or search engine optimisation, is a hugely important part of your online visibility and online performance. In fact, SEO is the key to better rankings within search engines. Search engine rankings are determined by many different factors. By taking optimum advantage of these different factors, you will positively influence your rankings and achieve good positions with products or services that are important to you. Examples of the different factors are:

  • Fast loading time
  • Strong link building
  • Complete product information
  • Relevant news articles and blogs
  • Product images and videos
Capital Advertising always builds websites and web shops according to the latest technical developments in the field of SEO. This way, important SEO indicators such as fast loading time and good site structure are guaranteed. From here, our online experts get to work on the front-end SEO, such as writing optimised texts, placing suitable images and implementing link building.

SEA

SEA, or Search Engine Advertising, focuses on advertising within the search engines. This is the paid counterpart of SEO. With SEA, you pay a fee to the search engine, such as Google, to be visible on certain searches, products or target audiences.

SEA offers different advertising options. These different possibilities offer you the opportunity to show your message or products to a relevant target group through text, images or video. The different possibilities of SEA are:
  • Text ads
  • Video ads
  • Display ads
  • Shopping ads
Of course Capital Advertising has the right online and design expertise to design, set up and optimize a successful SEA campaign. This way we approach your target group at the right time, the right place and with the right message, making your website or webshop a success.

Would you like to start a SEA campaign right away or would you like to receive more information? Feel free to contact the online experts of Capital Advertising!

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