SEO & SEA

A website or webshop with a strong message is invaluable for a business. Offering your products and/or services online cannot be left out of your marketing strategy these days. However, just having a website or webshop is often not enough. You also need to attract potential customers to your online shop. Without visitors no customers and without customers no turnover. But how do you attract (more) visitors to your website or webshop?

The way to attract more visitors to your website or webshop is through search engine marketing, or SEO and SEA. Search engines obviously play a major role in the visibility of websites and webshops. Through SEO and SEA, you can increase your online visibility and performance in search engines such as Google. This way, you reach the people who are looking for your product or service and get more website visitors.

SEO
SEO, or search engine optimisation, is a hugely important part of your online visibility and online performance. In fact, SEO is the key to better rankings within search engines. Search engine rankings are determined by many different factors. By taking optimum advantage of these different factors, you will positively influence your rankings and achieve good positions with products or services that are important to you. Examples of the different factors are:

• Fast loading time
• Strong link building
• Complete product information
• Relevant news articles and blogs
• Product images and videos