Introduction to the B2B market

Online campaign for Smart Energy Data software

Dengy is all about providing companies with valuable energy insights. Unlike conventional energy suppliers, Dengy does not sell energy, but knowledge. This knowledge includes deep insights into the energy market and your company's detailed consumption patterns. The benefits are manifold. Thanks to Dengy, companies can lower their energy costs, reduce their carbon footprint and stay in compliance with the strict regulations of the European Energy Efficiency Directive (EED).


To introduce Dengy's pioneering Smart Energy Data software to the B2B market, Capital Advertising created a powerful online campaign. At the heart of this campaign was a clear animation video that clearly explained Dengy's concept. The campaign was rolled out on multiple fronts, including display ads, targeted LinkedIn ads and effective email marketing.

Qualitative leads were provided with valuable whitepapers and the chance to experience a free demo version of Dengy's product. For optimal follow-up and customer relationship maintenance, we helped Dengy develop a compelling sales presentation and implement an advanced CRM system.

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