Complete magazine production

Abundance of content tightly designed in bulky booklet

Invicta is one of the fastest-growing watch brands in the world. With hundreds of new releases and collaborations every month, developments follow each other at a rapid pace. Content abounds. Which is why SEC Magazine is published once a year. A bulky book in which the annual highlights are bundled and creatively highlighted. Capital Advertising handles the complete production for the Miami-based company, including editing, copy and design. The fourth edition was presented in February 2023.

INV Magazine
SEC Magazine Mockup binnenkant

"What started as an out-of-print magazine for Invicta fans has now become a fundamental part of the brand identity. SEC Magazine is distributed only to key relations and collectors and can rightly be called a collector's item."

Runs like clockwork
SEC Magazine's strength lies in its magazine formula. We have translated Invicta's target audience and message into an editorial pattern that forms the basis of all issues. All guidelines ensure that we can move quickly and publish when the topics are still relevant. Examples of these fixed sections are: an introduction by the CEO, highlighting world cities with flagship stores, a top 3 of new collections and coverage of the biggest event of the year, the Invicta Cruise. No shortage of footage, also because our content team is among the regular crew on this annual trip to the Bahamas. While there, we make sure via social media that fans at home can also enjoy the exhibitions, exclusive offers, exciting launches and celebrity interviews on the Carnival Sunrise.

Scroll through Invicta's fourth edition of SEC Magazine here.

Magazine specialist
Capital Advertising is at home in the development of various magazines. For example, we have been regular partner for the Radboud Report, the magazine of the Radboudumc oncology centre in Nijmegen. We are involved from the first editorial meeting to the distribution of the magazine. We conduct interviews with researchers and doctors, take care of the photography, write the texts and ensure the right look and feel of the pages by carefully designing it.

But of course, as an agency ourselves, we cannot be left behind. That is why we developed our own Caps Magazine. A thick compilation of our high-profile campaigns and the distinctive work we have realised for various partners over the years. Are you curious about the result or maybe interested in having your own magazine? Then request Caps Magazine. We will gladly send it to you.

Be inspired by the Caps magazine

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